Prime Pro Extreme brand history

Prime Pro Extreme began operations in 2009 in the North American market and since then has been growing steadily.

The brand is very specialized in Brazilian straightening and hair btox

In partnership with the best universities and chemical laboratories in Brazil, Europe and the United States, brought together all the experience to explore the biodiversity of the Amazon rainforest.

The head office, administrative area and manufacturing area are located in Brazil. The brand has a strong activity with more than 200 distributors throughout the Brazilian national territory.

The brand also has distributors all over the world

With its modern policy and global vision, Prime has come to develop in the long term without borders, its main activity is not only to sell the best hair products, but rather to support and open borders to collaborators, distributors & importers

Prime Pro Extreme has all national and international certificates and authorizations, including most of the trading demands in Arab countries, factors that contribute to exponential growth such as FDA, INFARMEND, ANVISA, HALLAL, ISO, among others.

In a highly competitive sector, which evolves so quickly, Prime offers the market a new concept in the world of cosmetics!

Dare to go to extremes has become part of success in moving towards growth

The flagship product of the brand is Prime Biotanix. This is a very effective and very good quality Brazilian smoothing range.

Sabelle Cosmetics is an official supplier of the Prime Pro Extreme range

In our online store you will find the complete range

Prime Pro Extreme Mission

Serve the professional hair cosmetics market by providing high performance on Brazilian straightening products.

The products are safe, tested and approved under rigorous quality tests also developing innovative technologies and making them accessible to the national and international market to surprise our customers and be profitable for our partners.

Prime Pro Extreme Vision

To be a successful business model in the cosmetics sector which develops innovative products and services thanks to a modern commercial policy. To be recognized by professionals and opinion leaders for the particularities of our market.


Respect for others and the environment in which we live with vital attitudes:

honesty, punctuality, integrity, discipline, humility, ethics and courtesy.

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