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We are the official & exclusive distributor of the Honma Tokyo brand.

Brazilian brand created by its founderJorgeHideki Honma,Honma Tokyospecialized in the development and marketing ofOutputsProfessionals for Transformation, TreatmentCapillaire et l'Entretien des Cheveux. The result of the perfect union of state-of-the-art technology and the inherited quality of Japan, and more of all the knowledge obtained from the different ethnic groups encountered in Brazil, Honma Tokyo is an innovative society, always seeking to promote the beauty and well-being of people, making its consumers satisfied anywhere in the world, with international recognition of quality standards. Its products help hairdressers to do their work with precision and perfection, enhancing the true beauty of women. It is present in countriesEuropeans, inSouth America, inAfricaandMiddle East, seeking to expand its space and gain the confidence of its consumers.


Its products allow professional hairdressers to achieve their work with precision and perfection, enhancing the true beauty of women of all ethnic groups.


Mission
Create and market high-quality products at the service of the beauty and well-being of people, satisfying consumers around the world, with an internationally recognized quality standard.

Vision
Become the most popular brand by beauty market professionals, recognized for its quality, innovation and the benefits of its products.

Values
In addition to the excellence of its products and services, it has as its objective the continuous renewal, respect for human beings and the environment, responsibility, valorization of its employees, beauty professionals and end consumers. A bold, innovative company connected to what is more modern in the international cosmetics market.

His History

2007, Jorge H. Honmadiscovered the world of hair cosmetics and saw in this segment an opportunity for professional growth and a challenge. As a great contractor and project creator, he decided to invest everything in this market in 2008 and founded HonmaTokyo.

Since then,Honmais committed to the ongoing research of quality and innovation in the development of its products and responsibility for the health and well-being of beauty professionals and end consumers.

2008, Honmalaunched its first product of success, a kit for hair treatment, the "Petanga Treatment". Since then, this product has been improved, and is now one of the most sold products, currently known as Capillary Plastic Pitanga and Acai.

In 2009, in addition to this treatment,Honma threw the Diamond Kit,increasing its penetration on the market. Since then, other products have been launched for the Alignment of Hair,Softening, Processing, Transformation, Coloring and Care.

Because quality is Honma's main objective, its products conquered national and international markets, simply through the propaganda of "mouth to ear". It was.2010onlyHonmaconsolidated in this market and beganExport its products to Europe, North America, South America, Africa and the Middle East.

De2011So far, Honma has expanded its product range and now has a full range of Professional Cosmetics, with fragrances and international technology that meet all the needs of hairdressers.

Innovation, Quality, Passion and Engagement are concepts that have accompanied Honma Tokyo since its foundation in 2008.

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